EasyWP case study: BetterCallDaddy.com website redesign

A compelling online presence is important for any brand seeking to engage a wide audience. However, for Reena Friedman Watts, the host of the popular podcast “Better Call Daddy,” her website had become a stumbling block, hindering her ability to connect with her ever-growing fanbase. This is a case study looking at how this problem was solved.

Despite the show’s rising popularity (and Reena’s magnetic personality), her website lacked the wow factor her podcast deserved. Burdened by outdated design elements, the site felt stale and uninviting, failing to capture the essence of Reena’s captivating conversations.

Recognizing the urgent need for something new, Reena took the opportunity to participate in Namecheap’s Reboot My Site competition, a contest that could breathe new life into her online presence.

A website redesign dream team

With Reena’s submission selected as one of the lucky winners, a dream team of seasoned professionals from Namecheap’s EasyWP hosting platform and Brizy, the cutting-edge website builder, sprang into action. Our mission? To meticulously redesign Reena’s website, ensuring it reflected the spirit of her podcast while delivering an exceptional user experience.

While the visual transformation is easy to see, the true magic of the redesign lies in the seamless integration of cutting-edge technologies and strong attention to detail.

EasyWP provides a robust and reliable foundation for the new website. Its user-friendly interface and comprehensive suite of tools empowered the team to create a high-performance, secure, and scalable online presence for Reena’s brand.

Complementing EasyWP’s capabilities was Brizy, the innovative website builder plugin for creating modern, balanced web pages. With its intuitive drag-and-drop interface and customization options, Brizy lets the team bring their creative visions to life.

The logo transformation

The logo redesign was one of simplicity and vibrancy. Clean lines and a vibrant color palette combined to create a visually striking representation of Reena’s podcast name. Incorporating subtle elements like sound waves and a microphone-shaped “A,” the new logo effortlessly conveyed the essence of a podcast brand, setting the stage for the website’s transformation.

Reimagining the user experience

With the logo revitalized, the team turned their attention to the heart of the matter: the website itself. Armed with a deep understanding of Reena’s vision and the unique essence of her podcast, they set out to create a digital experience that would captivate visitors from the moment they landed on the site.

The hero section is reborn

The old hero section, once a confusing amalgamation of gradients, cartoon characters, and an obscure logo, underwent a radical transformation. In its place emerged a striking visual centerpiece immediately conveying the essence of “Better Call Daddy.”

A punchy headline, “Uncensored podcasts. For the Love of Stories,” accompanied by a compelling bio about the show and its host, greets visitors with clarity and intrigue. Vibrant colors and captivating real-life photographs replaced the outdated graphics, creating an immersive and visually stunning introduction to Reena’s world.

Streamlining navigation and content organization

One of the primary objectives of the redesign was to streamline the website’s navigation and content organization. While brimming with information, the previous iteration needed a coherent structure, leaving visitors feeling overwhelmed.

The new site architecture features six pages, each serving a specific purpose and contributing to a seamless user journey. From the homepage to dedicated sections for episodes, blog posts, and contact information, every element was thoughtfully curated and strategically positioned to enhance the overall experience.

Showcasing captivating stories

At the heart of “Better Call Daddy” lies a passion for storytelling, and the redesigned website aimed to celebrate this ethos in a visually compelling manner.

The old website’s episode displays could have been clearer and easier to scroll. In the revamped design, each episode was given its dedicated space to shine, ensuring visitors can easily explore and engage with all episodes.

Concise descriptions and prominent play buttons now invite listeners to immerse themselves in the podcast and discover something new with every click. Reena said after this site update, “I noticed more people sharing the website and interacting with it,” enabling more people to hear the stories on each episode. 

Reena’s favorite episodes and guests

One of the most beloved aspects of “Better Call Daddy” was Reena’s ability to showcase various guests, each with their own fascinating story to share. The redesign team recognized the importance of highlighting these narratives, dedicating a prominent section to Reena’s favorite episodes and the extraordinary individuals who graced her show.

After the website redesign, “I had numerous podcasters inviting me to be on their shows,” Reena recalls. “Whenever I shared my website, I felt proud because people admired it and wanted to emulate it. They often asked me for advice on how to create something similar.” 

People featured on Better Call Daddy took notice of the visibility potential, as well. “Even my podcast guests expressed interest in being featured on my blog,” Reena explained. 

Optimizing for search engines and mobile devices

While the visual transformation was undoubtedly striking, the true magic of the redesign lay in the seamless integration of cutting-edge technologies and meticulous attention to detail.

The redesign team optimized the website for search engines, ensuring that Reena’s captivating stories would be easily discoverable by her target audience. Here are a few search engine optimizations that led to a positive impact on rankings.

• Optimized EasyWP hosting -Switching to EasyWP ensured faster loading times, which is a key factor in search engine rankings. A speedy website keeps visitors engaged and signals to Google that the site offers a good user experience.
• Organized page navigation and XML sitemap – Creating clear navigation and an XML sitemap helps search engines easily crawl and understand the website’s structure. This leads to better indexing and visibility in search results.
• Optimized meta titles and descriptions – Adding relevant keywords to these elements helps search engines understand the page’s content and improves click-through rates from search results pages (SERPs).
• Descriptive headings – Using clear, keyword-rich headings throughout the content helps organize the information for readers and search engines alike. This improves readability and makes it easier for search engines to identify the key topics covered on each page.

This screenshot shows the growth in the number of ranked keywords for Reena’s website over time. Compared to late 2023, the number of top three organic rankings has increased, and you can see even bigger growth in other rankings beyond the top ten, as well.

Additionally, the site’s mobile-friendly design ensured visitors could enjoy a seamless experience across various devices, catering to the ever-growing population of on-the-go consumers.

The lasting impact

Beyond the immediate visual appeal and enhanced user experience, the redesign of Reena’s website laid the foundation for a stable online presence. And as Reena’s podcast builds new audiences and followers, the redesigned website serves a dynamic purpose, ready to accommodate growth and engagement with her dedicated listeners.

“The website redesign has been fantastic!” Reena affirmed. “Not only did it allow my clients to be prominently featured on the new site, but it has also significantly increased my visibility.”

A case study of collaboration and innovation

The website redesign journey of “Better Call Daddy” proves the power of collaboration, innovation, and a shared vision for excellence. Through the combined efforts of Namecheap, EasyWP, Brizy, and Reena herself, a once-outdated online presence was transformed into a vibrant, engaging, and future-proof digital destination.Ready to see how AI is revolutionizing WordPress website design? Explore the possibilities in our in-depth guide.